Where Fashion Brands Win or Lose: Budgeting, Production Steps & the Critical Path to Success

Jan 13, 2026 | 5:00 PM - 6:00 PM

Talk area

Launching a fashion brand isn’t about guessing — it’s about following the right steps in the right order. In this session, Anna Livermore breaks down the critical path every designer must follow, showing exactly where to invest, where to save, and how to avoid the costly mistakes that sink new brands. You’ll learn the real production timeline, budget benchmarks, and key decision points that determine whether a collection succeeds or spirals. Walk away with a clear, actionable roadmap designed to save you money, time, and stress. Anna LIVERMORE, Founder of V.Mora