AI-Ready Fashion: Designing, Ranking, and Selling in the New Search Era
Jul 14, 2026 | 4:00 PM - 4:45 PMTalk Area
Jul 14, 2026 | 4:00 PM - 4:45 PM
Talk Area
As fashion discovery moves into chatbots, generative search, and AI-powered shopping platforms, brands need to understand how to create products that stand out and how to make them easier to find.
This workshop will explore key FW 27 trends through real brand examples and a live trend vote, giving participants insight into which designs and trends may have the strongest commercial potential. The session will also show brands how to use AI tools to sharpen product positioning, improve storytelling, and create content that helps their collections rank and remain discoverable across AI-driven platforms.
Led by Julie A. Evans, Founder & Fashion Insights Director of Sustalytics, and Matilda Kalaveshi, Head of Fashion at Mana Fashion Services, this session will give brands practical tools to stay competitive, retail-ready, and visible in the future of fashion search.
Julie A. Evans, Founder & Fashion Insights Director - Sustalytics
Matilda Kalaveshi, Head of Fashion - Mana Fashion Services